McDonald’s x Atomic Mari Capsule Collection

McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions.

Role at IW Group: Clothing/Accessories Design | Package Design | Art Direction | Co-Direction | Co-Edit | GFX

Partners: (Atomic) Mari Takahashi | IMS Retail | Nick Reid Photography | Jesso Wang

We created a unique collaboration between McDonald’s and Gamer Influencer Mari Takahashi to create a one-off capsule collection. The streetwear pieces were inspired by Mari’s passion for motivating young females to get involved in STEM and space exploration.

We crafted the Bomber Jacket and Belt-bag using a mash-up of Mari’s aesthetics and McDonald’s colours and iconography. These items were only available by winning them in claw machines at McDonald’s events, so we created foil space-food-inspired packaging to showcase the items in the machines.

Clothing/Accessory – Photos by Nick Reid:

Campaign Video:

Collection Design (Mock-ups):

Fashion Illustrations – Illustrations by Jesso Wang:

Package Design (Mock-ups):

We launched the McDonald’s x Atomic Mari Capsule Collection at the 626 Night Market. There, people could try to win the merch from our custom-built arcade games:

Selected press coverage:

Rafu Shimpo | AsAmNews | Korea Daily | WaCow LA