Using Fabric Simulations to build animated elements for AARP’s AAPI Heritage Month Content Series.
Tagged: IW Group
For McDonald’s Lunar New Year 2023 we partnered with award-winning digital content creator Karen X. Cheng to produce a campaign using cutting-edge technology.
To celebrate the Lunar New Year in 2022, we created the “McDonald’s Hall of Zodiacs”. A virtual reality experience featuring illustrations by fashion icon and brand fan, Humberto Leon.
Working with ABSTRK, we built a beautiful multimedia mural in Wynwood to celebrate the resilience of Miami’s Hispanic community for Jack Daniel’s Tennessee Apple.
We created a firey, quirky, eye-catching, and mouth-watering content series to celebrate Pride amid Covid-19 for Jack Daniel’s Tennessee Fire.
Campaign to combat hate against Asian-Americans during the COVID-19 pandemic: WashTheHate.com
Wong Fu’s Surprise Holiday Party for McDonald’s McCafe’s new seasonal products.
McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions.
Flavors of Pride 2018 experiential campaign for Jack Daniel’s Country Cocktails.
Launch in the U.S. of two products for SCMP (South China Morning Post) – ABACUS and INKSTONE
McDonald’s x Anna Sui video content to launch $1 $2 $3 Dollar Menu and Red Envelope collaboration
Social media content created for the McDonald’s New York Tri-State account while at IW Group Inc.
Event design and graphics package for McDonald’s New York Tri-State B-Boy Royale IV.