McDonald’s B-Boy Royale

Event design and graphics package for McDonald’s New York Tri-State B-Boy Royale IV.

Role at IW Group: GFX | Design | Production | Editing | Event Vision Switching | Lighting & Set Design Supervision

2017 was the fourth year running of the McDonald’s B-Boy Royale, created by IW Group for the local New York Tri-State McDonald’s account. We had B-boys and B-girls representing cities all over the USA, the battles were DJ’d by GrandMixer DXT, hosted by Laura Stylez and DJ Kast One from Hot 97, with notable judges Crazy Legs, B-Girl Macca & Gin and performances by Tre’ Da Kid and Dynamic Rockers. The whole event, at NYU Skirball Center for the Performing Arts, was a fundraiser for the Ronald McDonald House Charity, so of course, Ronald himself made an appearance.

Event photos by Andrew Kao for Sparx Entertainment:

  • The crowd gathering at NYU Skirball

  • Dynamic Rockers

  • All-Style Battle Winner

  • McDonalds' B-Boy Battle Royale 4

  • McDonalds' B-Boy Battle Royale 4

  • McDonalds' B-Boy Battle Royale 4

  • McDonalds' B-Boy Battle Royale 4

  • B-Boy Royale 4 Winners: Rock Force (Morris, Kareem, Ives) with Ronald, Crazy Legs & GrandMixer DXT

  • Gin, GrandMixer DXT, Crazy Legs & B-Girl Macca


As part of the production team, I co-designed the logo, developed the social and digital advertising, created all the on-screen graphics for the event and supervised the design of the stage and lighting.

Collection of elements from the on-screen graphics package:


Behind the scenes photos:

  • Laying the decals on the dance floor

  • The stage is nearly set

  • Big screen ready to go

  • Testing the floor

  • Detail of the logo decal

  • Let the battles begin

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