Tiger -> Rabbit: NeRF AI and a Giant Billboard
For McDonald’s Lunar New Year 2023 we partnered with award-winning digital content creator Karen X. Cheng to produce a campaign using cutting-edge technology.
For McDonald’s Lunar New Year 2023 we partnered with award-winning digital content creator Karen X. Cheng to produce a campaign using cutting-edge technology.
To celebrate the Lunar New Year in 2022, we created the “McDonald’s Hall of Zodiacs”. A virtual reality experience featuring illustrations by fashion icon and brand fan, Humberto Leon.
Wong Fu’s Surprise Holiday Party for McDonald’s McCafe’s new seasonal products.
McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions.
McDonald’s x Anna Sui video content to launch $1 $2 $3 Dollar Menu and Red Envelope collaboration
Social media content created for the McDonald’s New York Tri-State account while at IW Group Inc.
Event design and graphics package for McDonald’s New York Tri-State B-Boy Royale IV.