AARP Celebrates AAPI Heritage Month 2023
Using Fabric Simulations to build animated elements for AARP’s AAPI Heritage Month Content Series.
Tagged: IW Group
Tiger -> Rabbit: NeRF AI and a Giant Billboard
For McDonald’s Lunar New Year 2023 we partnered with award-winning digital content creator Karen X. Cheng to produce a campaign using cutting-edge technology.
McDonald’s, Tigers, Fashion and the Metaverse
To celebrate the Lunar New Year in 2022, we created the “McDonald’s Hall of Zodiacs”. A virtual reality experience featuring illustrations by fashion icon and brand fan, Humberto Leon.
Carácter Fuerte Y Audaz – Jack Daniel’s x ABSTRK Miami Mural
Working with ABSTRK, we built a beautiful multimedia mural in Wynwood to celebrate the resilience of Miami’s Hispanic community for Jack Daniel’s Tennessee Apple.
Jack Daniel’s Tennessee Fire – Drag Queen Mukbang
We created a firey, quirky, eye-catching, and mouth-watering content series to celebrate Pride amid Covid-19 for Jack Daniel’s Tennessee Fire.
#WashTheHate
Campaign to combat hate against Asian-Americans during the COVID-19 pandemic: WashTheHate.com
McCafé Surprise Holiday Party for Wong Fu
Wong Fu’s Surprise Holiday Party for McDonald’s McCafe’s new seasonal products.
McDonald’s x Atomic Mari Capsule Collection
McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions.
Jack Daniel’s Country Cocktails – Flavors of Pride
Flavors of Pride 2018 experiential campaign for Jack Daniel’s Country Cocktails.
SCMP | ABACUS & INKSTONE – U.S. Launch
Launch in the U.S. of two products for SCMP (South China Morning Post) – ABACUS and INKSTONE
McDonald’s x Anna Sui Video Content
McDonald’s x Anna Sui video content to launch $1 $2 $3 Dollar Menu and Red Envelope collaboration
McDonald’s New York Tri-State Social Media Content
Social media content created for the McDonald’s New York Tri-State account while at IW Group Inc.
McDonald’s B-Boy Royale
Event design and graphics package for McDonald’s New York Tri-State B-Boy Royale IV.